5 Steps To Healthier, Glowier Skin

Step 1: Start with a gentle cleanser - the most basic and essential step

Our skin comes in contact with environmental pollutants 24/7. Dirt and dust that have been accumulated throughout the day should be removed each morning and night. Thankfully, it's pretty simple - a gentle cleanser can do the job! However, it is important to find the right formula that is able to cleanse our skin without being too gentle or too abrasive. This is because the former leaves our skin unclean and the latter destroys our natural skin’s barrier.

A great option would be the CLEF Hydrating Cleansing Gel as it is gentle yet effective in cleansing our face (and it leaves your skin smooth and hydrated too!). Formulated with Trehalose, it also protects and hydrates our skin cells and this prevents premature aging. 

Step 2: Incorporate an effective essence into your routine

Some skin experts may argue that essence is not 100% necessary for our skin. However, if you find the right serum, that’s a big extra bonus! A great ingredient to look out for is Peptides, which are commonly found in serums. They encourage cellular repair of skin and increase collagen production. When your skin remains young and healthy, they glow naturally. For more anti-aging properties, search for ingredients such as Bird's Nest in your essence. 



Step 3: Lightweight moisturiser

Though taking care of the skin on your face is important, you shouldn't skip out on caring for your body as well. Moisturising is a vital step for healthy skin. It is key to reduce the chances of developing both extreme oiliness and dryness. Both of these extremes can cause skin problems such as acne and irritation, which will stop your skin from glowing. After moisturizing your face, be sure to grab a body lotion and moisturize your body too. (they need love too!) 



Step 4: Apply + reapply sunscreen

We all know how crucial it is to put on a thick layer of sunscreen before heading outdoors, but did you know that it is equally important to apply sunscreen while you are inside? You should also be reapplying every two hours or so. Seek for a sunscreen that has SPF 30 and above for protection against UV rays.



Step 5: Drink. More. Water.

Drinking water is the most basic solution towards healthier, glowing skin. If you can’t see the science behind why drinking water is so important, picture a grape and a raisin in your mind. A juicy, plump grape has a smooth complexion, while a dehydrated raisin looks wrinkly… do you see the importance now? 

Keep in mind that CONSISTENCY IS KEY so be sure to stick to this routine for at least a month to see results (Magic needs time to happen!). With merely just 5 basic steps, your skin will be healthier and glowier in no time.

CLEF Skincare products are formulated with first and foremost your skin health in mind. Be rest assured that all of our products are safe for all skin types, including sensitive skin. 

For a fuss-free yet effective way to achieve healthy and glowy skin, stick to a routine of cleansing with the Hydrating Cleansing Gel, masking with the Copper Peptide Mask, incorporating an additional boost to your skin with an essence and moisturising your body with a lotion.

For more information on all of our products, head on over to our website. 

About CLEF

"Optimising your skin with CLean and EFfective solutions."

At CLEF, we don’t want to treat skin issues— we want to introduce forward solutions that can improve all skin types in the most optimal way. We want results that are not only notable, but also safe and long-lasting. We want to provide solutions beyond addressing your skin’s true concerns.

When developing each solution, we ask ourselves: (1) is it made CLean & EFfective and (2) is it a Face Forward solution?

Our Practice

CLean & EFfective

CLean & EFfective is what CLEF is all about.

We source only high-quality, cruelty-free ingredients that are indiscriminately friendly to the relevant skin types, excluding any harmful, unsafe ingredients in our formulations.

Moreover, all our products are accommodative to our high-humidity weather for maximum local suitability.

By combining totally safe ingredients with cutting-edge formulations, we strive to optimise your skin in the most harmless yet innovative way.

Our Philosophy

Face Forward

Everyone has a skin goal, but current skincare trends may not be able to meet that yet.

As a futurist skincare brand, we keep tabs on the newest scientific breakthroughs to research and develop forward solutions that the market has yet to see.

We also instill creative thought into bettering each product’s texture, scent, and packaging for an optimised user experience.

With these solutions, we aim to advance you towards your skin goal, empowering you to Face Forward with confidence.

Let’s optimise your skin, and say hello to a better you!

Our Products

CLean & EFfective Solutions

Our Journey

CLEF’s Story


The Spark

Various skin concerns plague those closest to us, and the lack of accessibility to skincare products without harsh or downtime-inducing ingredients pushed us to develop our own products that are free from the stress of damaging their delicate skin further.

The challenge began as we set out to look for a lab willing to realise our vision. After meeting 24 potential investors and 12 manufacturers, one finally agreed to work with us, as we began developing our first product— the Copper Peptide Mask.


Black & Gold

After 1.5 years, our Copper Peptide Mask was finally ready— a leakproof sheet mask soaked in a soothing serum that repairs early signs of aging to nurture a youthful complexion, and is suitable even for sensitive skin, eczema and angioedema.

The mask became a hit locally, which paved the way for us to develop our next Anti-Aging product: the Anti-Aging Cleansing Gel.



Going abroad to the US, UK, Canada and Europe, we brought along the new and gentle Anti-Aging Cleansing Gel, garnering fans overseas. Back home, major beauty retailer Sa Sa welcomed CLEF onto its shelves, making way for us to provide solutions offline across Malaysia.



Blessed with media attention i.e. The Sun Daily and Vulcan Post, we expanded into body care with the Relaxing Body Lotion, and marched our Anti-Aging Series forward with the Radiant Gold Essence. With an ensemble of solutions, we made our Shopee Mall debut and began collaborating with various creators, local brands and media outlets including Astro Go.



Kicking off the year with the Pomegranate Instant Calming Mask which immediately became a crowd favourite, we then completed the long-awaited Anti-Aging Series, created makeup assist products Potato Instant Hydrating Mask and Skin Perfecting Sunscreen, and released the now sold-out Nourishing Body Lotion. We concluded the year with a fully-expanded team in the Kuala Lumpur office, and an established presence amongst online skincare enthusiasts.

As CLEF products are also made available in major stores Aeon Wellness and Watsons, we slowly found our footing in becoming a household brand for locally-produced clean skincare products.


Facing Forward

As we’re on the way to launching our very own physical store, our mission to bring forward solutions for all skin types is far from over. 

Look forward to brand-new product lines for specific skin types and exciting offline events in the near future!